Essay on Get Fit with Nike - 1289 Words

The American dream for women is to have a toned, fit body that all other women will envy and men will long to look at forever. Many different workout routines and products flood the market trying to persuade athletic women. For a workout product to appeal to an athletic woman, the ad must show the female reader the unique qualities that stand out from other products. With bold copy, an aggressive illustration, and dominant design, this Nike ad, MAKE YOURSELF FIT persuades to the female reader that they can be determined to get fit and also get noticed by others when wearing Nike. The bold eye-catching copy that pops out gives the athletic reader the immediate energy to get fit. This ad shows its dominance by occupying†¦show more content†¦FREE is in an italic font that looks as if it is ready to run off and start a race. XT is in a narrow font that represents a fit body. It keeps womens attention and causes them to read the rest of the next statement. START WITH YOUR FEET, AND GET FIT FROM THE GROUND UP. INSPIRED BY NIKE FREE TECHNOLOGY, NIKE FREE XT QUICK FIT FLEXES AND RESPONDS TO YOUR FOOTS NATURAL MOTION AS YOU WORK OUT, FOR A MUSCLE-IGNITING, HEAD-TURNING, UNSTOPPABLE YOU. The entire worded message is all in capital letters and in the same white font that references the other copy in the ad. The worded message shows Nikes product, Nike Free XT, is a shoe that cannot compare to other brands. NIKE FREE XT QUICK FIT is in hot pink and the font that matches the rest of the statement. The name of the shoe keeps womens attention and makes them anxious to get the product and start working out. The words muscle-igniting and head-turning are bold and aggressive words that give women confidence that Nike will help them get fit. The aggressive words in this ad play into the athletic womans mind. One researcher, and an expert in advertising, Jib Fowles, states that the need to dominate and control ones environment is often thought of as being masculine, but as close students of human nature advertisers know, it is not so circumscribed. Womens aspirations for control are suggested [...] inShow MoreRelatedNike Vs. Under Armour941 Words   |  4 Pages Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are becoming more aware of fitnessRead MoreNike Brand Analysis1569 Words   |  7 PagesBrand Analysis Assignment Nike 1. What is the positioning strategy of the brand  ¡V that is, how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desireRead MoreUnderstanding Perceptions Of Products Through The Eyes Of Various Consumers1378 Words   |  6 Pagesof traits people attribute to a product as if it were a person.† (Solomon, 2013, p. 162). Nike: Exciting, Competent, Sophisticated and Rugged Adidas: Outdated, Conventional and Practical Reebok: Athletic 4. Describe the possible differences in target markets based on your research? Nike: Based on my research, while Nike has extended its brand and product line to meet the needs of various consumers, Nike predominantly targets and markets a lifestyle. This lifestyle attracts people who aspire toRead MoreThe Contemporary Job Of A Design Thinker1678 Words   |  7 Pageslead any business and design thinker to a future of success as evident with Mark Parker, CEO of Nike. Having a vision that stemmed from a deep understanding of those who surrounded him allowed Mark Parker to climb the ladder of success from being a footwear designer at Nike to being the company’s CEO. Empathy is the vital ingredient that leads successful growth and change. This is apparent with Nike as Mark Parker’s vision fundamentally depends on understanding the consumers, thus providing themRead Moreï » ¿Life Cycle with Air Jordan1487 Words   |  6 PagesLife Cycle with Air Jordan Introduction Air Jordan belongs to a famous international brand called â€Å"Nike† which is a pair of legendary shoes. Nike, Inc. is an America transnational corporation that has its own design and technology, and it’s mainly products is clothes, shoes, and equipment etc. The Nike shoes also is one of fortune 500 company, and the rank of Nike, Inc. is 126. (A Time Warner Company, 2013) Different Nike’s Product have unlike Life cycle, because of epidemic and seasonality of productRead MoreClassical Conditioning And Operant Conditioning913 Words   |  4 Pagesaudience two tickets to something they would enjoy and diamonds and then states that anything is possible if men used Old Spice as a body wash to smell like a man, not a lady. The second commercial I chose is a Nike advertisement. Throughout the advertisement there are young, attractive, fit, and famous people working hard to succeed. In the Old Spice commercial there are three stages for classical conditioning. In the first stage, which is before conditioning, there is an unconditioned stimulus andRead MoreIdentifying the Business Requirements: New Balance Shoes1167 Words   |  5 PagesIdentifying the Business Requirements New Balance had a problem. Nike owned the lion’s share of the athletic shoe market and no one could touch them. New Balance was also behind Adidas and Reebok, but something happened in the last two years that changed everything. Nike also had a problem. They had gotten so big that customer relations became a low priority. Nike controlled the market and dictated supply and demand to even their biggest customers. Consumer input was ignored and requestsRead MoreMarketing Objectives for Nike Sports Drink1342 Words   |  6 PagesObjectives Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though, this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product, Nike Go, and allowingRead MoreNike : A Brand Of Footwear, Clothing, And Sporting Equipment1004 Words   |  5 PagesBrooke are going to be talking to you about the popular brand of footwear, Nike shoes. Nike is a popular active and footwear brand that is owned by the CEO, Phillip Knight. Founded in 1964, the company has become extremely popular in creating exclusive footwear, clothing, and sporting equipment. We chose to research this topic as Nike is very well known brand and we were curious as to what happens beh ind the scenes. As Nike footwear is so popular we feel as though we need to understand and know howRead MoreAdidas : The Athletic Clothing And Footwear Industry1625 Words   |  7 PagesAdidas is one of the leading players within the athletic apparel and footwear industry; however, the company faces tough competition from its rivals, especially Nike. The athletic clothing and footwear industry not only manufacture products for professional athletes, but also college students as well as the general public. What brand college students prefer largely depends on existing trends and the public relation companies have with them, in addition to the product quality, the company’s image

Hamlet Film Vs Film Essay - 1737 Words

Over the course of the past fifty years there have been many cinematic productions of Shakespeare’s Hamlet, some of which remain true to the text while others take greater liberties with the original format. Director Kenneth Branagh’s 1996 production of Hamlet was true to Shakespeare’s work in that the film’s dialogue was delivered word or word as it is presented in the text. In contrast, Franco Zeffirelli conducted his 1990 production of Hamlet in a much more liberal direction in which lines, scenes and characters were omitted from the film. I argue that from the perspective of an individual with moderate knowledge in Shakespearian literature, that the best film versions of Hamlet are those that take the most liberties from the text. I†¦show more content†¦Both the first and the third of the aforementioned changes that Zeffirelli made to the film have a minor impact on the audience’s understanding of the underlying themes that exist throug hout the play. In act 3 scene 3 Claudius performs his soliloquy which acts like a window into the true nature of Claudius’ guilt. This excerpt of the play is the first time we encounter Claudius confess blame for the crime against his brother. This self-confession further demonstrates the guilt that Claudius exhibits in act 3 scene 2 when Claudius flees the theater after Hamlet arranges a play reenacting the events of his father’s murder. As Claudius states on line 56, â€Å"May one be pardoned and retain th’offense?† This line depicts the true nature of Claudius’ guilt: He does not regret his actions, for his actions have granted him â€Å"My crown, mine own ambition and my queen.† (3.2.55) Claudius is content with his gains, his only guilt stems from the fact that he believes he will not go to heaven because of his actions. Zeffirelli as opposed to Branagh shortens this soliloquy which causes a loss of perception into the complex role that guilt plays thr oughout the story. Like the presence of the theme of guilt, the film also neglects the theme of war. The character of Fortinbras is important because his invasion of Poland brings forth the literal act of war, which is a representationShow MoreRelatedKing Lear : A Shakespearean Shakespearian Tragedy1540 Words   |  7 Pagesbut it generally comes down to opinion. In order to determine the best Shakespeare tragedy, it has to be stacked up against other well-known Shakespearian tragedies like Macbeth, Othello, Julius Caesar, Romeo and Juliet, Antony and Cleopatra, and Hamlet in multiple ways, both objectively and subjectively. When compared to these plays, it is evident that King Lear should not be counted as one of the top four Shakespearian tragedies on account of three things, its popularity in relation to the otherRead MoreImagery of Disease in Hamlet by William Shakespeare Essay1574 Words   |  7 PagesImagery of Disease in Hamlet by William Shakespeare The disease imagery in Hamlet serves to constantly remind the reader of the initial problem in the play: King Hamlets poisoning by his brother. After hearing his father graphically describe the murder, it is constantly on Hamlets mind. For this reason, many of the images that Hamlet creates in the play are connected with disease and poison. The literal poisoning becomes symbolic of the rest of the events of the play. Remember that poisoningRead MoreSAT Top 30 Essay Evidence18536 Words   |  75 PagesP age |1 Top 30 Examples to Use as SAT Essay Evidence An exclusive special report from eSATPrepTips.com By Christian Heath P age |2 Table of Contents Introduction ................................................................................................................................................. 4 Adventurers and Explorers: Amelia Earhart (Female Aviation Pioneer) ................................................................................................ 5 ChristopherRead MoreMasculinity in the Philippines12625 Words   |  51 Pagesofficers of good character, made ideal colonial forces. PHILIPPINE STUDIES From the outset, the American commander in the islands, General Elwell S. Otis, felt, like most Americans of his day, that elite Filipinos were unfit for command. In an essay for a U.S. military journal in 1900, one American officer dismissed the typical officer in General Emilio Aguinaldos revolutionary army as a half-breed, a small dealer, a hanger-on of the Spaniards. Thus, when the US Army formed its colonial forcesRead MoreCleanth Brookss Essay Irony as a Principle of Structure9125 Words   |  37 Pagescultural and critical theory library Open source archive of ebooks, texts, videos, documentary films and podcasts Pages * Home * List of major critical theorists * What is Critical theory ? * What is Frankfurt School ? * Support Critical Theory Library * Contact This Blog This Blog  Ã‚  Ã‚   |    | ------------------------------------------------- Top of Form Bottom of Form    Home  » texts  » History amp; Class Consciousness: Preface by Georg Lukà ¡cs (1923) Thursday, February 3, 2011Read MoreGp Essay Mainpoints24643 Words   |  99 Pages GP NOTES 2010 (ESSAY) Content Page 1. Media a. New vs. Traditional b. New: narcissistic? c. Government Censorship d. Profit-driven Media e. Advertising f. Private life of public figures g. Celebrity as a role model h. Blame media for our problems i. Power + Responsibility of Media j. Media ethics k. New Media and Democracy 2. Science/Tech a. Science and Ethics b. Government and scientist role in science c. Rely too much on technology? d. Nuclear technologyRead MoreAmerican Literature11652 Words   |  47 Pagesattitudes emergence of ethnic writers and women writers Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · narratives: both fiction and nonfiction anti-heroes concern with connections between people emotion-provoking humorous irony storytelling emphasized autobiographical essays Effect: ï‚ · too soon to tell Historical Context: ï‚ · ï‚ · people beginning a new century and a new millennium media culture interprets values Analyzing Poetry: Poetry Tips Analyzing Poetry What is poetry? How is it analyzed? What areRead MoreOrganisational Theory230255 Words   |  922 Pageswhich these learning outcomes provide challenges to the organization in the twenty-first century. Annotated further reading Each chapter concludes with an indication of further reading. We have also included, wherever possible, indications of films and other media that provide insights into the issues covered in the chapter. Discussion questions Finally, each chapter concludes with a number of questions that have been developed for use in seminar discussions or would be suitable as the basisRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages6 (2005), pp. 1185–1203; and S. E. Scullen, M. K. Mount, and T. A. Judge, â€Å"Evidence of the Construct Validity of Developmental Ratings of Managerial Performance,† Journal of Applied Psychology 88, no. 1 (2003), pp. 50–66. 9. F. Luthans, â€Å"Successful vs. Effective Real Managers,† Academy of Management Executive (May 1988), pp. 127–132; and F. Luthans, R. M. Hodgetts, and S. A. Rosenkrantz, Real Managers (Cambridge, MA: Ballinger, 1988). See also F. Shipper and J. Davy, â€Å"A Model and Investigation ofRead MoreTop 1 Cause for Project Failure65023 Words   |  261 PagesVerizon Business Robert, the only problem I see with your movie analogy is that Ebert generally only gets an opinion AFTER the (Spielberg) project is complete and in the can. He is not a stakeholder at any level. Since I doubt he even pays to see the film he actually may not be a true customer either. The beneficiaries of a project are indeed the customer regardless their involvement. I might buy an as built Ford off the lot and my only involvement is signing on the dotted line or I might require

Maggie Obituary (227 words) Essay Example For Students

Maggie Obituary (227 words) Essay Maggie ObituaryMargaret Johnson, only daughter of Mary Murphy: found dead in the East River atage 23 Margaret Johnson, also called Maggie, was a successful seamstress and theonly daughter of Mary Murphy died on November 19 in the East River where she wasspotted floating atop the freezing cold water. The cause of death seems to besuicide due to a longing case of depression but there are still tests being doneon the body. Because of the poverty Maggie was born into she did not have thechance to learn how to swim which leads to the thought of her gettinghypothermia once she either jumped or got pushed in the river. Maggie was saidto be a very intelligent young lady who was always very popular around the men.She was also said to be very dependent and that was clearly seen when she ranaway from home and went straight to a guy friend of hers whose name will not bereleased. As soon as they realized their differences she quickly ran back hometo her mother who then rejected her, claiming that she was the devil. Earlier in her short, prosperous life Maggie had to deal with the death of bothher baby brother and her father, the one close family member that protected herin tough times that she often encountered. Margaret Johnson is survived by abrother Jimmie Johnson and her mother Mary Murphy.

Blood Brothers Portfolio Essay Example For Students

Blood Brothers Portfolio Essay For this section of the exam we have been studying and exploring the play Blood Brothers by Willy Russel. We have used many explorative strategies to help us interrupt the text and show us the themes and issues of the play. I enjoyed most of the exercises we did, but found many of them challenging. At the start of the workshop, I found it extremely hard to use a Liverpool accent effectively, and I tried to get around this problem by not using one at all. However, I found that this did not solve the problem as the accent was an important property of the characters and emphasised the rich/poor divide. We used many explorative strategies to explore the themes, issues and characters brought up in the play. One exercise, which help me explore all of these, was hot sitting. We asked Edward and Mickey questions and interviewed them as an adult and as children. It was interesting to see that their opinions of the world were very similar when they were children, but very different as adults. This shows us, that no matter how similar two people are, if they are born into two different classes, theyre paths will lead away from each other. It was also interesting to see how Edwards opinion as an adult was much more childish and ignorant then Mickeys. This is probably because Edward had never had a financial difficulty in his life, so he couldnt understand what real life is like. However Mickey is the complete opposite. It also helped me to understand the challenges facing the professional actors who performed to play. I found it hard to convey a character of a young age and then convey the same character at a much older age. I change the pitch of my voice, but tried to carry my body in a similar, yet more mature way as an adult. We also did a role-play which was very similar to hot sitting were Mrs Lyons went to see a therapist. This was similar to hot sitting because towards the end of the role-play Mrs Lyons began to be totally honest with the therapist and let the audience get inside her head. I learnt that my interpretation of Mrs Lyons character was not as cold hearted as I originally thought from the text. She did care for her Edward and felt a great deal of guilt at his death. However, she did place most of the guilt on Mickey and Mrs Johnston and had an attitude that they werent as good as her because of their class. This attitude is still present in todays society and is similar to the attitude involved in racism. An exercise we did at the very beginning of the workshop, which started to show the contrast of Mickey and Edward was a freeze frame of the last/opening scene. Mickey and Edward were both lying on the floor and the different characters, which belonged in the two different worlds, were standing on their own side. For instance, Linda was standing on Mickeys side, and Mrs Lyons was on Edwardss side. We decided to put Mrs Johnston in the middle of the two, as she felt she belonged in both of their worlds. I played Mickey, which I didnt find too challenging because all I had to do was lie there lifelessly. However it did give me a real sense of the atmosphere that I would expect to find in a situation like that. This was important as it helped me understand just how great the tragedy was, and how important it was to the plot. This exercise also showed me how Mrs Johnston invokes sympathy from the audience, were as Mrs Lyons is given hardly any. .u5c90eb855096551a255602a747eb7182 , .u5c90eb855096551a255602a747eb7182 .postImageUrl , .u5c90eb855096551a255602a747eb7182 .centered-text-area { min-height: 80px; position: relative; } .u5c90eb855096551a255602a747eb7182 , .u5c90eb855096551a255602a747eb7182:hover , .u5c90eb855096551a255602a747eb7182:visited , .u5c90eb855096551a255602a747eb7182:active { border:0!important; } .u5c90eb855096551a255602a747eb7182 .clearfix:after { content: ""; display: table; clear: both; } .u5c90eb855096551a255602a747eb7182 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5c90eb855096551a255602a747eb7182:active , .u5c90eb855096551a255602a747eb7182:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5c90eb855096551a255602a747eb7182 .centered-text-area { width: 100%; position: relative ; } .u5c90eb855096551a255602a747eb7182 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5c90eb855096551a255602a747eb7182 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5c90eb855096551a255602a747eb7182 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5c90eb855096551a255602a747eb7182:hover .ctaButton { background-color: #34495E!important; } .u5c90eb855096551a255602a747eb7182 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5c90eb855096551a255602a747eb7182 .u5c90eb855096551a255602a747eb7182-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5c90eb855096551a255602a747eb7182:after { content: ""; display: block; clear: both; } READ: Nathaniel Hawthorne, The Ministers Black Veil EssayOne of the important moments in the play, as far as Mrs Johnston is concerned is her Marilyn Monroe song were she earns her sympathy by telling the audience how unfortunate shes been. We explored this scene, and therefore her characters past by creating a sequence of still images which revolved around the lyrics to her song. We also marked the moment by doing a role-play in time to the music. We decided that the most important part of her past was when her husband walked out on her, because it was then that she would start to financially struggle, and that struggle would continue for the rest of her life. I played the husband, and I feel I did this successfully. I tried to be over exaggerated with my body language and facial expressions, and represent the stereotypical bad husband/father. These financial troubles were passed on to Mickey, which is how the play ended up as it did. Mickey would of never gone to jail and therefore, never been addicted to anti-depressants, if it wasnt for his financial troubles. Throughout the workshop we got to know Mickeys character, and I find it hard to believe that Mickey would of committed the robbery if he wasnt in desperate need for the money. Thats why we explored Mickeys options by using thought tracking. We improvised a role-play in pairs were Sammy, had to try and persuade Mickey to do the robbery. Then when Mickey was forced to make his mind up by Sammy, he spoke directly towards the audience and went through his options and his reasons for agreeing. This was useful because it helped everyone see how desperate Mickey was and showed why, even after he committed the crime, the audience still liked Mickey.

Women in Fiction an Example by

Women in Fiction Author Katherine Mansfield was born in New Zealand in 1888. Living only a brief thirty-four years, Mansfield died in France in 1923. During her short career, Mansfield wrote stories that reflected the behaviors and psychological effects of the Victorian era on such topics as women and class. Need essay sample on "Women in Fiction" topic? We will write a custom essay sample specifically for you Proceed It is Mansfield's ability to look tap into the underlying feelings and thoughts of her characters that attracted me to her writing. In her stories, there is a simple realism that shines through in the imperfections of the individual characters. The stories don't always end happily but they end the only way they can, given the situation and, more importantly, the people that are involved. I especially like her ability to focus the reader's attention on the character's awareness of the situation and not to draw outside conclusions. Instead, the character's actions (or inaction) speaks for itself. The her essay on Mansfield's short story The Daughters of the Late Colonel, Rosemary Canfield Reisman the theme of captivity and the various uses of imagery to illustrate the Pinner sisters awareness and fear of their newly found freedom. As Reisman notes, the world in which Josephine and Constantia have been prisoners had two objectives; to avoid displeasing a testy old father and to stay out of his way. Having lived their entire lives under the strong hand of their father, his death leaves the two spinster sisters adrift in the world, directed toward negatives rather than toward positives (Reisman). Now that their father is dead, they are no longer anchored into place by his needs and expectations but still live with the ingrained fear and obedience, which make decisions impossible for them (Reisman). Reisman points out though, that despite the deeply imbedded feelings of submissiveness, Mansfield shows that despite the years of psychological imprisonment Josephine and Constantia still have impulses toward freedom (Reisman). This shows itself in their ability to use their imaginations as in the case of thinking of the runner taking the watch to Benny. It's also shown in their awareness of the little beauties in life, like hearing and feeling connected to the organ's song. Despite this though, Reisman explains that the imagery of the final scene shows the restraints still keeping the sisters in place, The sisters cannot even confess their impulses to each other. When they repress their impulses to speak of the future, the sun is symbolically covered by a cloud, and it is clear that captivity has conquered (Reisman). These symbols, such as the clouds covering the sun or the flapping tassel of the blind (Reisman) are important in Mansfield's overall style of illustrating the tone of the story and the relationships between the characters. Perhaps the most poignant scene of the story is heavy in this type of symbolism and illustrates best the limitations of Josephine and Constantia. Reisman states the the locking of their father's wardrobe seems like a triumph, a real defiance of the tyrannical old man' actually, it is an admission that they cannot lock out his memory by dealing with it. In the end, the two women realize they are not free but do not have the ability to cope with realizing true freedom. Jay Paul's look at the story The Garden Party did not provide the same depth of interpretation as Reisman, but his essay was still interesting in viewing the notions of class division in the story. Laura Sheridan's inconsistent conscience, easily distracted by pretty things, puts the story directly into her upper-class perspective. Her early encounter with the tall workman, lets her feel a certain comraderie with the working class. However, with the bustle of the party preparations going on around her, she savors all she sees and hears (Paul). She's essentially been caught back up in her own life. Even the death of the neighbor only temporarily dampens her spirits momentarily. Instead it's actually the physical movement from the comfort of her home to the grieving widow's, bearing sandwiches, that opens her up to be more fully conscious of the consequences of her social position [] her party dress marks her as an outsider in the working-class neighborhood, and her discomfort in the c ompany of the widow and her sister is extreme (Paul). She feels guilty because of her her own fortune but only when she is faced with the want of someone else. Paul attributes Laura's artistic personality as part of the reason for her sympathy for the working class but doesn't really go into any details. It appears more that Laura is subtly seeking to rebel against her upbringing but isn't prepared to abandon it entirely. Paul makes note of the hat Laura's mother gives her to distract her from the tragedy of the man's death and how it is a way for Mrs. Sheridan to teach her daughter without words that one's appearance should take precedence (Paul). Mrs. Sheridan is trying to condition her daughter for the upper class life she will lead. By the end of the story, led crying from the Scott's home, Laura seems to be in a state of complete indecision. Mansfield's use of the stream of consciousness technique helps to create this realistic open-endedness that adds to the power of the story. As Paul explains that Mansfield's use of this technique allowed her to make words shows the workings of the mind, rather than merely summarizing a character's thoughts (Paul). Both essays were useful in viewing the various techniques used by Mansfield to create her short, yet complex stories. Reisman in particular was helpful in pointing out the various uses of symbolism Mansfield employed throughout The Daughter's of the Late Colonel. While Paul's points were quite as well-developed as Reisman, his essay showed how Mansfield used the behavior and thoughts of the character of Laura in The Garden Party to show the effects of class. Reisman and Paul's essays have made me take a second look at Mansfield's stories, looking beyond the general plot to the smaller symbols and images that the author used to give her stories an added depth. My views of Mansfield have changed only in that the essays, particularly Reisman's, have made me more aware of how even the smallest detail in short stories can't be overlooked. Something as small as a tassel or a new hat carry the whole meaning of a story. Works Cited Paul, Jay. The Garden Party. Masterplots II: Short Story Series. Salem Press, 2004. Literary Reference Center. Reisman, Rosemary M. Canfield. The Daughters of the Late Colonel. Masterplots II: Short Story Series. Salem Press, 2004. Literary Reference Center.

Sustainable Tourism Essays

Sustainable Tourism Essays Sustainable Tourism Essay Sustainable Tourism Essay Name: Course: Instructor: Date: Sustainable Tourism Sustainable tourism is defined as tourism initiated to provide tourism with the lowest environmental impact and cultural alterations of a location. This ensures that there is the presence of sustainable development while ensuring the development of future employment of local populations. There are numerous aspects of sustainable tourism, which could be actualized, in the contemporary society (Swarbrooke, 5). They include eco-tourism, green tourism or travel, environmentally and culturally sensitive tourism fair trades and ethically sensitive traveling for the tourists as well as for the tour operators. Other definition of sustainable tourism include the use of tourism as a means for management of resources for the overall economical, societal and aesthetical fulfillment of the needs of the populace of an area engaged in tourism as an income generating action. The tourism industry is considered as one of the largest industries in the world given the high incomes generated from the industry. However, as an income generating industry and size it is considered as one of the most demanding industries due to the need for quality infrastructure for access by the tourists. Hence, countries with inadequate resources for establishing high end or adequate infrastructure are unable to tape sufficiently into the tourism industry (Swarbrooke, 13). Establishment of infrastructure is considered as one of the main prerequisites by authorities into tapping into the tourism industry adequately. However, establishment of infrastructure plays a significant role in the degradation of the natural surroundings of an area as well as disruption of economic and cultural aspects in a given community. On the other hand, tourism plays a great role in improving the economic conditions of areas or countries, which are involved in sale of tourism products to the international, as well as the local markets. Tourism according to the World Travel council (WTTC) accounts for the provision of more than 255 million jobs around the world, which translates, to 10.7% of the total global labor force. This is an impressive figure in that numerous numbers of people rely on tourism as a sole source of livelihoods to support themselves as well as their families (Stakeholder Forum’s Towards Earth Summit 2002, pp. 3). Aspects of tourism such as ecotourism in the past were not considered adequately by tourism authorities around the world. There have been negative perceptions about the effects of ecotourism and other conservative forms of tourism around the world. This is because authorities need to use the channels, which they consider as appropriate for generating the most revenue without consideration for their surroundings, as well as the diminishing cultures of the various communities in the tourists’ sites or areas. There is a dire need for sensitization of communities as well as governmental agencies involved in promotion of the various tourism products. However, aspects such as ecotourism could not fully discover the ability of transforming the tourism industry into a conservative medium for both culture and environment. Tourism in developing countries constitutes more than half of the GDP accrued from such entities. In addition, this is also the same for lower middle-income countries around the world. This is evidenced by the presence of the top tourists destinations around the world situated in low incomes countries where majority of their populace live under the minimum wage. Between the years 1990 and 1997, the economic growth of many countries identified as tourist destinations accounted for more than 50% of the total revenues of the countries identified as key destinations (Stakeholder Forum’s Towards Earth Summit 2002, pp. 7). It is evident that tourism could be used as a platform for propagating conservationism. However, it is also a means for damage of the environment because of the numerous developments needed to ensure that the tourists have adventure in the course of heir visits. Environmental damage usually takes place in the form of new infrastructure developments as well as the burden placed on a location due to the increase in the populace. Higher populations necessitate the need for development of new social amenities as well as other infrastructure. The consequences of such investments in infrastructure have a great negative impact on the society, as well as the environment. Tourism has a strong disruption especially on the culture and societal structures of a certain community (Swarbrooke, 25). Such negative impacts include the financial leakages associated with the increased income and inflows of funds in a community resulting in an increase, in the costs of living in an area engaged in tourism and related activities. In addition, it also results in other negative societal impacts such as gender bias in terms of access to the various resources such as societal amenities. Other impacts include sexual exploitation resulting in commercial sex industry growth, imbalances in the formal ad informal sectors, imbalances in domestic and international tourism leading to bias among the various communities due to the need to fight for resources. Tourism usually depends on the natural environment to accrue revenues from tourist visits. Increase in urbanization in the various tourist destinations around the world, results in the destruction of the natural flora and fauna of a destination because of the need to create space for new settlements and the processes of industrialization. Sceneries, cultural heritage, natural features and biodiversity usually constitute the main attractions to tourists. It is essential for tourist authorities to ensure that the various tourists’ sites are protected from pollution in terms of both the environment, as well as the cultures of their respective communities or countries. Efforts for safeguarding the environment should be placed as a high priority for governments as this would ensure that the countries are able to sustain and uphold their heritages. This is essential, as it would accrue long-term societal and economic benefits to the governments as well as their respective populations. Areas or locations where there is minimal human interference are usually considered as fragile and susceptible to degradation by little or any other level of human interference. Areas such as small islands, coastal locations, wetlands, mountainous regions, as well as deserts usually are among the main attractions for tourists in the numerous venues around the world. However, the identified natural areas are usually fragile areas, which are susceptible to changes in the surroundings because of interference by any form of human activity. Hence, any form of degradation by human activity is usually considered as a start to the reduction of allure of a tourist attraction. Marketers and tour operators usually use the term â€Å"ecotourism† as merely a â€Å"greenwash† marketing tool for attracting environmentally sensitive tourists. Tour operators usually use unsustainable forms of tourism, which materially affect the environmental conditions of tourist locations. Fragile areas usually appeal to tourists who want to witness nature at its best, which has not been polluted by human activities (World Tourism Organization, 26). High wastage traits of the foreigners or tourists into a natural habitat usually pose a threat to the environment irrespective of the guise of conduct of ecotourism or sustainable tourism. Such could also happen in areas where there are inadequate social amenities such as waste management resources to accommodate the unprecedented influx in the number of individuals. Unsustainable tourism usually incorporates various possibilities of degradation of the environment, cultures within a given tourist attraction. The gradual degradation of areas, which are considered prime attractions of the tourists could result in negative impacts on the society, provided if the communities rely on the areas for sustenance. The resultant effects could include new means of accrual of income for the community, if the areas become unattractive for the tourists if the areas are degraded by the influx of visitors and other human activities. Such could be an increase in crime, adoption of prostitution as a means of accrual of incomes, child labor and sexual exploitation of children as well as adults. Hence, it is essential to ensure that such areas are sustained and accrue long-term benefits to the respective communities (Miller, Twining-Ward, 33) Ecotourism is one of the main approaches, which could be assumed for the achievement of sustainable tourism and accrual of both societal and economic benefits. Another assumable and common approach that is gaining popularity around the world is responsible and pro-poor tourism. Poverty alleviation through tourism is a new approach as that assumed by the World Tourism Organization, which aims at reduction of poverty among communities around the world situated in the major tourist locations. The adoption of sustainable tourism could enable the attainment of the goals of sustainable development coupled by the presence of other benefits such as revitalization of economies, support to local communities in tourist locations. Others include protection of the environment as well as protection of the environment and generation of savings in terms of the costs and efficient tourism for the tour operators as well as their respective companies (Herremans, 29). Attainment of sustainable tourism could be achieved through the development of policy tools, awareness programs, and local participation of the communities in sustainable tourism and the implementation of plans for attainment of sustainable tourism goals. Main strategies for achievement of sustainable tourism in the contemporary society should be an incorporation of the various goals and needs of the community, the environment and the tourism industry. The governmental tourist agencies could ensure that the host communities within the various tourist locations are able to manage the visitation of their respective tourist locations (Ioannides, Apostolopoulos, Sevil, 17). Such would ensure that they are able to accrue maximum financial benefits are accrued to the communities. In addition, this would ensure that such communities are able to reduce the negative cultural implications, which could be resultant from the new forms of tourism, which are developing, in the modern society. It is also essential for governmental agencies responsible for tourism as well as other stakeholders to ensure the presence of productivity and diversity of the various tourist habitats through the implementation of the various conventions and agreements adopted for the achievement of sustainable tourism goals (Middleton, Hawkins, 37). Cooperation and coordination between the various agencies involved in tourism is needed. Enhanced coordination and cooperation would ensure the presence of foreign direct investments and partnerships with interested parties in either public or private sectors for investments in new means of sustainable tourism. Investment support is usually essential for the establishment of programs as well as infrastructure for sustainable tourism. This is aimed at promotion of new plans for the development of new strategies by defining the responsibilities to be assumed by the various agencies and stakeholders. Such ensures that all the involved parties have defined responsibilities in the attainment of sustainable development and tourism practices. In addition, there is also need for the ratification of the international as well as national agreements for the implementation of legal mechanisms, which would ensure that the tourism communities accrue maximum benefits as well as the achievement of sustainable development and adoption of better and naturally sensitive forms of tourism. This involves the evaluation of the current legal frameworks, regulatory frameworks, for development of new strategies for the needed changes to ensure transition from the existing frameworks to new frameworks for the achievement of sustainable tourism (Font, Ralf, 33). The participation of the citizens and respective communities in their respective tourist locations is paramount to ensure that the communities share ideas, which they would want, factored in the new forms of tourism. The community would be able to ensure that the new policies are in line with their needs and wants as well as their best interests are factored in the proposals. They would also become part of stakeholders in the assessment of the environmental impacts posed by the various tourism activities (Eagles et al, 41). Such assessment is essential as it ensures that the community is able to understand the necessity of the conservation efforts to ensure long-term benefits for the community. In addition, it is also essential for the establishment of initiatives and programs, which promote the interaction between the host communities and the tourists (Budruk, Rhonda, 32). This is essential as it creates a better understanding of the needs of the other party; the tourists understand the needs of the host community whereas the community understands the needs of the tourists. Such an understanding enables cooperation in terms of the developmental and tourism initiatives for achievement of sustainable forms of tourism. The main strategy for the establishment and identification of a path to be assumed in the establishment of sustainable forms of tourism is based on designing and planning of a plan for achievement of sustainable development and tourism. This involves set up of countrywide policies, which would ensure the achievement of development. It also involves in the examination of various factors such as the potency of influence on the economical, political, societal and cultural implications associated with the introduction of new tourism products, which are essentially sustainable. Work Cited Budruk, Megha, Rhonda Phillips. Quality-of-life Community Indicators for Parks, Recreation and Tourism Management. Dordrecht: Springer, 2011. Print. Eagles, Paul F. J, Stephen F. McCool, Christopher D. Haynes. Sustainable Tourism in Protected Areas: Guidelines for Planning and Management. Gland, Switzerland: IUCN–the World Conservation Union, 2002. Print. Font, Xavier, Ralf Buckley. Tourism Ecolabelling: Certification and Promotion of Sustainable Management. Wallingford, Oxon: CABI Pub, 2001. Print. Herremans, Irene M. Cases in Sustainable Tourism: An Experiential Approach to Making Decisions. New York: Haworth Hospitality Press, 2006. Print. Ioannides, Dimitri, Yiorgos Apostolopoulos, Sevil F. So?nmez. Mediterranean Islands and Sustainable Tourism Development: Practices, Management and Policies. London: Continuum, 2001. Print. Middleton, Victor T. C, Rebecca Hawkins. Sustainable Tourism: A Marketing Perspective. Oxford: Butterworth-Heinemann, 1998. Print. Miller, Graham, Louise Twining-Ward. Monitoring for a Sustainable Tourism Transition: The Challenge of Developing and Using Indicators. Wallingford, UK: CABI Pub, 2005. Print. Stakeholder Forum’s Towards Earth Summit 2002. â€Å"Sustainable Tourism-Turning the Tide† Economic Briefing, No. 4, 2002. Print. Swarbrooke, John. Sustainable Tourism Management. Wallingford, Oxon, UK: CABI Pub, 1999. Print. World Tourism Organization. Sustainable Tourism Management at World Heritage Sites: Enhancing Inter-Agency and Stakeholder Coordination for Joint Action. Madrid: World Tourism Organization, 2009. Print.

Comparison Essay Example | Topics and Well Written Essays - 750 words - 7

Comparison - Essay Example have a wider scope than the question in the study by Potter. The question in the study by Colbert et al. relates to personality and leadership while the inferred question in Potter’s study narrows down to emotional aspects of personality and leadership within educational set ups. University students at Masters and undergraduate levels formed the population in the study by Colbert et al. Stratified sampling strategy was used to sample 80 Masters students, in leadership and personal development program, and 98 undergraduate students in a preliminary management course. Random approach was also used in assigning participants to groups. Population sample in the study by Potter was however general. Sampling strategy identified two groups, leaders and non leaders, and this suggest application of stratified sampling, as was applied in the study by Colbert et al. Sample size in the study by Potter was however small, incorporating only eight participants, four leaders and four non leaders (Colbert et al., 2012; Potter, 2011). Colbert et al. sought to investigate the hypothesis that self-rating and observer rating offer a better measure of the relationship between personality and leadership and results support the hypothesis. With relationships between leadership and personality traits evaluated using both self rating and observer ratings, the study identified extraversion under observer rating as the most significant personality trait in explaining differences in leadership. Openness to the experience, under self-evaluation, and openness to experience, based on observer ratings, then followed in significance to leadership. In addition, active participation in group discussions improved the relationship between personality traits and leadership. The results are based on different statistical analysis tools such as regression analysis, chi-squared test for independence, and representation rely on