Essay on Get Fit with Nike - 1289 Words

The American dream for women is to have a toned, fit body that all other women will envy and men will long to look at forever. Many different workout routines and products flood the market trying to persuade athletic women. For a workout product to appeal to an athletic woman, the ad must show the female reader the unique qualities that stand out from other products. With bold copy, an aggressive illustration, and dominant design, this Nike ad, MAKE YOURSELF FIT persuades to the female reader that they can be determined to get fit and also get noticed by others when wearing Nike. The bold eye-catching copy that pops out gives the athletic reader the immediate energy to get fit. This ad shows its dominance by occupying†¦show more content†¦FREE is in an italic font that looks as if it is ready to run off and start a race. XT is in a narrow font that represents a fit body. It keeps womens attention and causes them to read the rest of the next statement. START WITH YOUR FEET, AND GET FIT FROM THE GROUND UP. INSPIRED BY NIKE FREE TECHNOLOGY, NIKE FREE XT QUICK FIT FLEXES AND RESPONDS TO YOUR FOOTS NATURAL MOTION AS YOU WORK OUT, FOR A MUSCLE-IGNITING, HEAD-TURNING, UNSTOPPABLE YOU. The entire worded message is all in capital letters and in the same white font that references the other copy in the ad. The worded message shows Nikes product, Nike Free XT, is a shoe that cannot compare to other brands. NIKE FREE XT QUICK FIT is in hot pink and the font that matches the rest of the statement. The name of the shoe keeps womens attention and makes them anxious to get the product and start working out. The words muscle-igniting and head-turning are bold and aggressive words that give women confidence that Nike will help them get fit. The aggressive words in this ad play into the athletic womans mind. One researcher, and an expert in advertising, Jib Fowles, states that the need to dominate and control ones environment is often thought of as being masculine, but as close students of human nature advertisers know, it is not so circumscribed. Womens aspirations for control are suggested [...] inShow MoreRelatedNike Vs. Under Armour941 Words   |  4 Pages Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are becoming more aware of fitnessRead MoreNike Brand Analysis1569 Words   |  7 PagesBrand Analysis Assignment Nike 1. What is the positioning strategy of the brand  ¡V that is, how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desireRead MoreUnderstanding Perceptions Of Products Through The Eyes Of Various Consumers1378 Words   |  6 Pagesof traits people attribute to a product as if it were a person.† (Solomon, 2013, p. 162). Nike: Exciting, Competent, Sophisticated and Rugged Adidas: Outdated, Conventional and Practical Reebok: Athletic 4. Describe the possible differences in target markets based on your research? Nike: Based on my research, while Nike has extended its brand and product line to meet the needs of various consumers, Nike predominantly targets and markets a lifestyle. This lifestyle attracts people who aspire toRead MoreThe Contemporary Job Of A Design Thinker1678 Words   |  7 Pageslead any business and design thinker to a future of success as evident with Mark Parker, CEO of Nike. Having a vision that stemmed from a deep understanding of those who surrounded him allowed Mark Parker to climb the ladder of success from being a footwear designer at Nike to being the company’s CEO. Empathy is the vital ingredient that leads successful growth and change. This is apparent with Nike as Mark Parker’s vision fundamentally depends on understanding the consumers, thus providing themRead Moreï » ¿Life Cycle with Air Jordan1487 Words   |  6 PagesLife Cycle with Air Jordan Introduction Air Jordan belongs to a famous international brand called â€Å"Nike† which is a pair of legendary shoes. Nike, Inc. is an America transnational corporation that has its own design and technology, and it’s mainly products is clothes, shoes, and equipment etc. The Nike shoes also is one of fortune 500 company, and the rank of Nike, Inc. is 126. (A Time Warner Company, 2013) Different Nike’s Product have unlike Life cycle, because of epidemic and seasonality of productRead MoreClassical Conditioning And Operant Conditioning913 Words   |  4 Pagesaudience two tickets to something they would enjoy and diamonds and then states that anything is possible if men used Old Spice as a body wash to smell like a man, not a lady. The second commercial I chose is a Nike advertisement. Throughout the advertisement there are young, attractive, fit, and famous people working hard to succeed. In the Old Spice commercial there are three stages for classical conditioning. In the first stage, which is before conditioning, there is an unconditioned stimulus andRead MoreIdentifying the Business Requirements: New Balance Shoes1167 Words   |  5 PagesIdentifying the Business Requirements New Balance had a problem. Nike owned the lion’s share of the athletic shoe market and no one could touch them. New Balance was also behind Adidas and Reebok, but something happened in the last two years that changed everything. Nike also had a problem. They had gotten so big that customer relations became a low priority. Nike controlled the market and dictated supply and demand to even their biggest customers. Consumer input was ignored and requestsRead MoreMarketing Objectives for Nike Sports Drink1342 Words   |  6 PagesObjectives Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though, this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product, Nike Go, and allowingRead MoreNike : A Brand Of Footwear, Clothing, And Sporting Equipment1004 Words   |  5 PagesBrooke are going to be talking to you about the popular brand of footwear, Nike shoes. Nike is a popular active and footwear brand that is owned by the CEO, Phillip Knight. Founded in 1964, the company has become extremely popular in creating exclusive footwear, clothing, and sporting equipment. We chose to research this topic as Nike is very well known brand and we were curious as to what happens beh ind the scenes. As Nike footwear is so popular we feel as though we need to understand and know howRead MoreAdidas : The Athletic Clothing And Footwear Industry1625 Words   |  7 PagesAdidas is one of the leading players within the athletic apparel and footwear industry; however, the company faces tough competition from its rivals, especially Nike. The athletic clothing and footwear industry not only manufacture products for professional athletes, but also college students as well as the general public. What brand college students prefer largely depends on existing trends and the public relation companies have with them, in addition to the product quality, the company’s image

Hamlet Film Vs Film Essay - 1737 Words

Over the course of the past fifty years there have been many cinematic productions of Shakespeare’s Hamlet, some of which remain true to the text while others take greater liberties with the original format. Director Kenneth Branagh’s 1996 production of Hamlet was true to Shakespeare’s work in that the film’s dialogue was delivered word or word as it is presented in the text. In contrast, Franco Zeffirelli conducted his 1990 production of Hamlet in a much more liberal direction in which lines, scenes and characters were omitted from the film. I argue that from the perspective of an individual with moderate knowledge in Shakespearian literature, that the best film versions of Hamlet are those that take the most liberties from the text. I†¦show more content†¦Both the first and the third of the aforementioned changes that Zeffirelli made to the film have a minor impact on the audience’s understanding of the underlying themes that exist throug hout the play. In act 3 scene 3 Claudius performs his soliloquy which acts like a window into the true nature of Claudius’ guilt. This excerpt of the play is the first time we encounter Claudius confess blame for the crime against his brother. This self-confession further demonstrates the guilt that Claudius exhibits in act 3 scene 2 when Claudius flees the theater after Hamlet arranges a play reenacting the events of his father’s murder. As Claudius states on line 56, â€Å"May one be pardoned and retain th’offense?† This line depicts the true nature of Claudius’ guilt: He does not regret his actions, for his actions have granted him â€Å"My crown, mine own ambition and my queen.† (3.2.55) Claudius is content with his gains, his only guilt stems from the fact that he believes he will not go to heaven because of his actions. Zeffirelli as opposed to Branagh shortens this soliloquy which causes a loss of perception into the complex role that guilt plays thr oughout the story. 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When compared to these plays, it is evident that King Lear should not be counted as one of the top four Shakespearian tragedies on account of three things, its popularity in relation to the otherRead MoreImagery of Disease in Hamlet by William Shakespeare Essay1574 Words   |  7 PagesImagery of Disease in Hamlet by William Shakespeare The disease imagery in Hamlet serves to constantly remind the reader of the initial problem in the play: King Hamlets poisoning by his brother. After hearing his father graphically describe the murder, it is constantly on Hamlets mind. For this reason, many of the images that Hamlet creates in the play are connected with disease and poison. The literal poisoning becomes symbolic of the rest of the events of the play. 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Maggie Obituary (227 words) Essay Example For Students

Maggie Obituary (227 words) Essay Maggie ObituaryMargaret Johnson, only daughter of Mary Murphy: found dead in the East River atage 23 Margaret Johnson, also called Maggie, was a successful seamstress and theonly daughter of Mary Murphy died on November 19 in the East River where she wasspotted floating atop the freezing cold water. The cause of death seems to besuicide due to a longing case of depression but there are still tests being doneon the body. Because of the poverty Maggie was born into she did not have thechance to learn how to swim which leads to the thought of her gettinghypothermia once she either jumped or got pushed in the river. Maggie was saidto be a very intelligent young lady who was always very popular around the men.She was also said to be very dependent and that was clearly seen when she ranaway from home and went straight to a guy friend of hers whose name will not bereleased. As soon as they realized their differences she quickly ran back hometo her mother who then rejected her, claiming that she was the devil. Earlier in her short, prosperous life Maggie had to deal with the death of bothher baby brother and her father, the one close family member that protected herin tough times that she often encountered. Margaret Johnson is survived by abrother Jimmie Johnson and her mother Mary Murphy.

Blood Brothers Portfolio Essay Example For Students

Blood Brothers Portfolio Essay For this section of the exam we have been studying and exploring the play Blood Brothers by Willy Russel. We have used many explorative strategies to help us interrupt the text and show us the themes and issues of the play. I enjoyed most of the exercises we did, but found many of them challenging. At the start of the workshop, I found it extremely hard to use a Liverpool accent effectively, and I tried to get around this problem by not using one at all. However, I found that this did not solve the problem as the accent was an important property of the characters and emphasised the rich/poor divide. We used many explorative strategies to explore the themes, issues and characters brought up in the play. One exercise, which help me explore all of these, was hot sitting. We asked Edward and Mickey questions and interviewed them as an adult and as children. It was interesting to see that their opinions of the world were very similar when they were children, but very different as adults. This shows us, that no matter how similar two people are, if they are born into two different classes, theyre paths will lead away from each other. It was also interesting to see how Edwards opinion as an adult was much more childish and ignorant then Mickeys. This is probably because Edward had never had a financial difficulty in his life, so he couldnt understand what real life is like. However Mickey is the complete opposite. It also helped me to understand the challenges facing the professional actors who performed to play. I found it hard to convey a character of a young age and then convey the same character at a much older age. I change the pitch of my voice, but tried to carry my body in a similar, yet more mature way as an adult. We also did a role-play which was very similar to hot sitting were Mrs Lyons went to see a therapist. This was similar to hot sitting because towards the end of the role-play Mrs Lyons began to be totally honest with the therapist and let the audience get inside her head. I learnt that my interpretation of Mrs Lyons character was not as cold hearted as I originally thought from the text. She did care for her Edward and felt a great deal of guilt at his death. However, she did place most of the guilt on Mickey and Mrs Johnston and had an attitude that they werent as good as her because of their class. This attitude is still present in todays society and is similar to the attitude involved in racism. An exercise we did at the very beginning of the workshop, which started to show the contrast of Mickey and Edward was a freeze frame of the last/opening scene. Mickey and Edward were both lying on the floor and the different characters, which belonged in the two different worlds, were standing on their own side. For instance, Linda was standing on Mickeys side, and Mrs Lyons was on Edwardss side. We decided to put Mrs Johnston in the middle of the two, as she felt she belonged in both of their worlds. I played Mickey, which I didnt find too challenging because all I had to do was lie there lifelessly. However it did give me a real sense of the atmosphere that I would expect to find in a situation like that. This was important as it helped me understand just how great the tragedy was, and how important it was to the plot. This exercise also showed me how Mrs Johnston invokes sympathy from the audience, were as Mrs Lyons is given hardly any. .u5c90eb855096551a255602a747eb7182 , .u5c90eb855096551a255602a747eb7182 .postImageUrl , .u5c90eb855096551a255602a747eb7182 .centered-text-area { min-height: 80px; position: relative; } .u5c90eb855096551a255602a747eb7182 , .u5c90eb855096551a255602a747eb7182:hover , .u5c90eb855096551a255602a747eb7182:visited , .u5c90eb855096551a255602a747eb7182:active { border:0!important; } .u5c90eb855096551a255602a747eb7182 .clearfix:after { content: ""; display: table; clear: both; } .u5c90eb855096551a255602a747eb7182 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5c90eb855096551a255602a747eb7182:active , .u5c90eb855096551a255602a747eb7182:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5c90eb855096551a255602a747eb7182 .centered-text-area { width: 100%; position: relative ; } .u5c90eb855096551a255602a747eb7182 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5c90eb855096551a255602a747eb7182 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5c90eb855096551a255602a747eb7182 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5c90eb855096551a255602a747eb7182:hover .ctaButton { background-color: #34495E!important; } .u5c90eb855096551a255602a747eb7182 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5c90eb855096551a255602a747eb7182 .u5c90eb855096551a255602a747eb7182-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5c90eb855096551a255602a747eb7182:after { content: ""; display: block; clear: both; } READ: Nathaniel Hawthorne, The Ministers Black Veil EssayOne of the important moments in the play, as far as Mrs Johnston is concerned is her Marilyn Monroe song were she earns her sympathy by telling the audience how unfortunate shes been. We explored this scene, and therefore her characters past by creating a sequence of still images which revolved around the lyrics to her song. We also marked the moment by doing a role-play in time to the music. We decided that the most important part of her past was when her husband walked out on her, because it was then that she would start to financially struggle, and that struggle would continue for the rest of her life. I played the husband, and I feel I did this successfully. I tried to be over exaggerated with my body language and facial expressions, and represent the stereotypical bad husband/father. These financial troubles were passed on to Mickey, which is how the play ended up as it did. Mickey would of never gone to jail and therefore, never been addicted to anti-depressants, if it wasnt for his financial troubles. Throughout the workshop we got to know Mickeys character, and I find it hard to believe that Mickey would of committed the robbery if he wasnt in desperate need for the money. Thats why we explored Mickeys options by using thought tracking. We improvised a role-play in pairs were Sammy, had to try and persuade Mickey to do the robbery. Then when Mickey was forced to make his mind up by Sammy, he spoke directly towards the audience and went through his options and his reasons for agreeing. This was useful because it helped everyone see how desperate Mickey was and showed why, even after he committed the crime, the audience still liked Mickey.